David Gauntlett

In 2008 Gauntlett proposed 'the Make and Connect Agenda', an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material. This argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture', and that harnessing creativity in both Web 2.0 and in other everyday creative activities will play a role in tackling environmental problems. These ideas are developed further in 'Making is Connecting'.

1.    A new understanding of creativity as process, emotion, and presence
2.    The drive to make and share
3.    Happiness through creativity and community
4.    A middle layer of creativity as social glue
5.    Making your mark, and making the world your own